Directive had a fabulous time in beautiful Denver, Colorado at the SnowSports Industries America Tradeshow. If you aren’t aware, the SIA trade show in Denver is where everything snowboarding happens in February. We tried our best to paint the town any color other than red, because everyone knows red is so nineties.

Take a minute to check out all the classy photos of the products, places and faces. Here is a little look at what we had a chance to see. But just in case you didn’t get your fix, go over and check out what Snowboard Mag found at the show–they clearly took a lot of shots. If your heart is burning for some of this product to be offered in the shop, let us know. We always want to carry what you are stoked on.

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